How Netflix and Paramount Reach Gen Z on TikTok: ‘You’ve Got to Sprinkle a Little Chaos on It’

TikTok can add jet fuel to entertainment marketers’ messages — but they have to learn how to speak the language of the platform to effectively harness the creativity of its creators. That was one of the key takeaways from the Variety/TikTok Culture Catalysts Dinner, held in West Hollywood on Sept. 20. Paramount Pictures’ approach with […]

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