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Koimoi.com is India’s top digital entertainment portal with over 15 million monthly visitors. It is part of the 2win Group (games2win.com) that is a pioneer of Interactive Entertainment & Engagement in India
Role: Manager – Monetization
Based in: Mumbai
Reporting to: Head of Revenue
Experience Required – Minimum 4 Years of Experience
What do you need to do? (Role and Responsibilities)
Manage existing Ad Network relationships and accounts.
Project and grow revenue for the Koimoi website and other properties.
Check and review the ad implementation to:
Spot opportunities to improve revenue.
Spot issues that could degrade revenue performance and user experience.
Work with ad networks and internal teams to run successful ad monetization strategies.
Analyze partners’ performance through KPIs like RPM, Fill Rates, Show Rate, Revenue Per Page, etc.
Manage, report, track & improve metrics for internal stakeholders.
Understand revenue trends of networks and suggest changes to the website and properties, to increase revenue.
Reach out to potential ad network partners to improve revenue.
Who could you be? Background and Experience:
Have worked on monetizing ad inventory on websites through desktop and mobile channels.
Familiarity with ad networks such as Google AdSense, Google Ad Exchange, Taboola, Media.net, Amazon Publisher Services, PubMatic, etc is necessary.
Analytical mindset with good communication and interpersonal capabilities, able to work independently.
Must prioritize multiple assignments with a high degree of accuracy and function quickly in a fast-paced, deadline-oriented environment.
Should be proactive with the approach to suggestions to improve revenue.
Hands-on experience configuring and managing ads through Google Ad Manager and similar tools.
Should have a keen interest in market research for ad monetization.
Graduate/Diploma Degree holder in Science/Commerce fields or any other equivalent educational background, with a minimum experience of 4 years in the advertising industry.
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